Will Americans will
replace the French as the world’s biggest wine drinkers? An article from
Beverage Daily references a
new study that says that within three years this will be the case. As we first noted last year,
French wine consumption is falling fast. A new
report from the International Organization of Vine and Wine (OIV) says that French wine consumption dropped another two
per cent between 2004 and 2005 and consumption is already down by half over the past 40 years. Meanwhile, Americans are
drinking more wine than ever, the amount grew three per cent last year. If the trend continues the U.S. will soon be
the top consumers. Wine consumption is also on the rise in Britain, it grew five percent last year. Meanwhile French
wine exports are rapidly falling.
