Will Americans will
replace the French as the world’s biggest wine drinkers? An article from
Beverage Daily references a
new study that says that within three years this will be the case. As we first noted last year,
French wine consumption is falling fast. A new
report from the International Organization of Vine and Wine (OIV) says that French wine consumption dropped another two
per cent between 2004 and 2005 and consumption is already down by half over the past 40 years. Meanwhile, Americans are
drinking more wine than ever, the amount grew three per cent last year. If the trend continues the U.S. will soon be
the top consumers. Wine consumption is also on the rise in Britain, it grew five percent last year. Meanwhile French
wine exports are rapidly falling.
Reader Comments (Page 1 of 1)
Fabienne Serriere Apr 26th 2006 4:52AM
Hm, I would have to counter this from anecdotal evidence. In France the young people I know drink more wine than beer whereas in the states I would have to say that other drinks are more popular than wine. This is purely from my perspective after living in Paris for two years and going to friends' parties. Also, the cheap wine in France can be a great wine depending on the store and the lack of brand recognition. The mark up for great wine imported into the States always astounds me.
Traid Apr 26th 2006 5:02AM
The French government recently unveiled a battle plan to relaunch French wine on international markets. The plans included 12m export support and the potential creation of a France' wine brand.