Going Once Auctions From American Express

by Deidre Woollard (RSS feed)
Apr 22nd 2006 at 11:30AM

American Express has announced Going Once, an online auction of luxury travel packages for cardmembers. Going Once will launch on April 25 with eight travel experiences. A new auction will start each day and bidders will have 24 hours to submit a sealed bid with the package going to the highest bidder. American Express will also throw in a "souvenir" that matches the travel theme. For example, the winner of the South African safari will receive a 2006 Range Rover Land Rover Sport and the winner of the Tuscan wine experience will receive a Sub-zero wine storage unit and case of Coltibuono Chianti. Each day will also feature "Buy Now" packages which are in limited qualities and include a seven-day Mediterranean cruise for two aboard the all-suite Regent Seven Seas Navigator (shown here) for $6,672 or a four-day Kiawah Island Golf Resort vacation.

The eight bid opportunities are:
--a five-night Pebble Beach Golf experience
--a ten-day African Safari Adventure
--a seven-night private yacht cruise in the Caribbean for up to six people
--a six-day London fashion experience
--a six-day Tuscan Wine Tour
--a seven-night Ultimate spa experience at Miraval Spa
--a seven-night private island escape with chef, butler & masseuse
--a five-night New York City entertainment extravaganza

Tags: american express, auction, cruise, journey, london, safari, spa, travel, vacation

Filed under: Luxury Travel & Hotels, Auctions

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Reader Comments (Page 1 of 1)

Razib Ahmed Apr 22nd 2006 1:19PM

A very smart way to attract rich people. People with a lot of money always seek something exceptional. And American Express has given them the novelty that many rich people are looking for. SMart idea.