Burberry and Pringle did it and now
Aquascutum becomes the latest stodgy old brand looking to reinvent themselves
to appeal to modern luxury hounds. Who did they hire for this onerous task? None other than Kim Winser who resuscitated
Pringle of Scotland. WWD reports that
Winser is the new president and CEO of the company. The company, which has flagships in London and Tokyo, is looking to
update their image as a cool brand. They have been in business since 1851 and are primarily known for waterproof
raincoats. Not exactly a sexy item. Winser wants to double sales by 2009 and expand into the U.S. and continental
Europe. Ambitious, but if anyone can do it, it would probably be Winser, perhaps she'll eventually bring her
Gucci-poached ex-employees over to the new
brand.
