Diesel Jeans Enters The Wine Business

Diesel Jeans is now in the wine business. Decanter reports that Renzo Rosso, the founder of the popular label presented three new wines at Vinitaly this month.The three wines are Bianco di Rosso, a Chardonnay, Rosso di Rosso (Merlot/Cabernet Sauvignon) and Nero di Rosso (Pinot Nero) and will sell in restaurants for over £100 a bottle. Rosso owns a farm in Marostica in Vicenza, Veneto and also sells olive oil. Too bad the name Vin Diesel is already taken.