Luxury items at Sears? We've seen
luxury come to
Costco and
Wal-Mart and now Sears is trying to tempt buyers with
items that skew toward the higher end. Because
Kmart and Sears merged, Sears has the right to sell Martha Stewart goods in Sears Roebuck stores but they aren't taking
that option since Martha recently announced to that she will be selling her
higher-end wares at Macy's. Instead Sears
has a new strategy to sell ready-to-assemble furniture, add more Lands' End mini-stores inside Sear's stores and create
a private label line of bed and bath products called Everyday Luxe. The
Everyday Luxe line is
already for sale on the internet and features 400-thread-count duvets and 500-thread-count sheets. Sheet sets start at
$99.99 for Queen.
