Sears Adds A Touch of Luxury

by Deidre Woollard (RSS feed)
Apr 13th 2006 at 3:03PM

Luxury items at Sears? We've seen luxury come to Costco and Wal-Mart and now Sears is trying to tempt buyers with items that skew toward the higher end. Because Kmart and Sears merged, Sears has the right to sell Martha Stewart goods in Sears Roebuck stores but they aren't taking that option since Martha recently announced to that she will be selling her higher-end wares at Macy's. Instead Sears has a new strategy to sell ready-to-assemble furniture, add more Lands' End mini-stores inside Sear's stores and create a private label line of bed and bath products called Everyday Luxe. The Everyday Luxe line is already for sale on the internet and features 400-thread-count duvets and 500-thread-count sheets. Sheet sets start at $99.99 for Queen.

Tags: costco, macy's, martha stewart, sears, sheets, wal-mart