Will Car Buying Go Virtual?
According to the company Leadpile.com in a press
release, more and more luxury car buying is going online. The company has an interest in the issue because they
sell luxury cars via the internet, though they do make some strong points in their argument. Luxury car buyers are
looking for stylish vehicles that offer comfort and convenience, and car dealerships could not be considered to be as
convenient as shopping from your computer at home. The question is really whether the shoppers will miss the
interaction and attention at upscale
dealerships, which, in some locations, can rival the level of service received at posh salons.
With buyers who prize both comfort and convenience, it would make sense that they would put the comforts of being pampered at a high-class dealership above the convenience of shopping online. If convenience alone was the issue, they might not hold out for a luxury car in the first place.
Reader Comments (Page 1 of 1)
Road Tester May 2nd 2006 3:36PM
I'm sure this is just some press hype. So far, I'd thought that buyers in the market for a luxury car are interested as much in the process of buying, as they are in the final object they buy. I could understand, if buyers in this class researched prospective vehicles on the net, but ordering the car online would take away the experience at the dealership (test drives etc.), and thus half the fun in buying such car.