True Religion, Princy and Jessica Simpson
Jessica Simpson is being sued for $100 million by the Tarrant Apparel Group, the clothing company that put out Jessica Simpson's lines of clothing: JS by Jessica Simpson and Princy. According to their deal, Jessica was supposed to promote her own brand by wearing the jeans, though she refused to be photographed in them and, when asked what her favorite brand was by the press, said "True Religion."
True Religion jeans sell for approximately four times more than the Princy line, which retailed for around $60. It seems unlikely that the Princy line will stick around in light of the lawsuit, but perhaps True Religion will pick Jessica up as a spokesperson. True Religion 'Joey' Miss Groovy jeans, $286.00.