FiFi Award Winners Announced
The fragrance industry just hosted their 34th annual FiFi Awards, the industry's
biggest event. The FiFis recognize the best scents, best packaging and best ad campaigns in the industry. Top honors
for women's and men's luxe fragrances went to euphoria
by Calvin Klein and Armani Code
by Giorgio Armani, respectively. The other 2006 winners included:
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Best Women’s Direct Sell : So in Love by Victoria’s Secret Beauty
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Best Men’s Direct Sell: Today. Tomorrow. Always for Men by Avon
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Best Women’s Popular Appeal: Spirit by Antonio Banderas for Women
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Best Men’s Popular Appeal: Stetson Black
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Best Packaging Women's and Men's: Armani Privé by Giorgio Armani
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Best Televised National Advertising Campaign: Lovely by Sarah Jessica Parker
The Senior Corporate Vice President of Estée Lauder, Evelyn H. Lauder, was honored with the Lifetime Achievement Award for bringing "extraordinary ingenuity, dedication and inner resources [to her company and] to the fragrance industry as a whole."
