Martha Stewart To Invade Macy's
Martha Stewart seems to be gradually repositioning herself toward the masstige market. Sure, she's still got the Kmart deal but now it has been announced that she will be designing upscale merchandise for the Macy's and Bloomingdale's chains. The Martha Stewart Collection will be in stores across the country starting in the fall of 2007 and like her Kmart line it will include home items like bed sheets, dishes, cookware, holiday decorations and garden furniture. The new line isn't a direct competitor for the Kmart line because it will be more expensive and aimed at a more affluent audience. Perfect for outfitting her new line of homes.