Martha Stewart seems to be gradually repositioning herself toward the masstige market. Sure, she's still got the
Kmart deal but now it has been announced that she will be
designing
upscale merchandise for the Macy's and Bloomingdale's chains. The Martha Stewart Collection will be in stores
across the country starting in the fall of 2007 and like her Kmart line it will include home items like bed sheets,
dishes, cookware, holiday decorations and garden furniture. The new line isn't a direct competitor for the Kmart line
because it will be more expensive and aimed at a more affluent audience. Perfect for
outfitting her new line of homes.
Reader Comments (Page 1 of 1)
Mary L. Schaeffer Apr 6th 2006 7:00PM
Is Martha still shilling for the Animal Terrorist Group PETA? The last time I bothered to notice what she was doing she was smeared all over PETA's website.
Having seen that,I decided I didn't need any products she was associated with and certainly wouldn't want any of her recipes which were,even before her PETA association,chancy at best. Well,maybe she has recovered from whatever caused her to take up with the polyester uglies. Let's hope so! Her K-Mart line was NOT appealing.Maybe her Macy's and Bloomingdale lines will be less tacky.