JetBlue Gives Their Passengers Bliss

by Deidre Woollard (RSS feed)
Apr 4th 2006 at 10:05AM

While most airlines have been gradually peeling away the amenities, JetBlue is actually adding something for their customers. The Associated Press reports that JetBlue will offer mini spa kits from Bliss. Their Shut-Eye kit includes mint lip balm, eye mask, earplugs and the popular Bliss body butter. The kits will be distributed flights between the East Coast and the West. The airline is also now offering a self-serve pantry with snacks as part of an attempt to lure back customers. JetBlue, which came on like gangbusters when first launched has reported its first quarterly loss and so are hoping to lure back customers with the freebies.

Tags: amenities, bliss, flight, jetblue, marketing, promotions, spa, special offer