Decanter reports that a Bordeaux winemaker has found a unique way to
increase interest in their wines.
Chateau d'Arsac will feature a different
guest winemaker each year. The winemaker can choose 15 hectares (around 37 acres) of property from which to make their
own vintage. The owner of Chateau d'Arsac, Philippe Raoux wants to prove that the person who makes the wine makes the
difference. The wines will be listed by episode rather than vintage and Episode One will be created by Michel Rolland.
Episode Two will be created by Denis Dubourdieu. For the third year they plan to work with an American (which makes
good sense since they plan to market the wine in the U.S. and the U.K) and to have consultants from all around the
world participate. There will be 60,000 bottles of the Rolland wine.