Diddy Fails To Capture The Hearts of Upscale Ladies
It was announced today that Sean "Diddy" Combs is discontinuing his pricey women's line "Sean by Sean Combs." Meanwhile, he has announced that he will manufacture, with G-III Apparel, a new line "Sean John Women's" which is aimed at a younger woman with shallower pockets. It seems to me that Diddy has always tried to straddle two worlds, the luxury and the more mainstream. This seems to have worked for his menswear but selling to women is a totally different game.