We've seen fair trade coffee and fair trade chocolate now Organic Spirits Company is promoting a new fair trade rum. The white rum will be sold in the U.K. under the Utkins name. Utkins is already famous for creating an organic vodka. The white rum is also 100% organic and sells for £11.99. The rum will benefit 800 sugar-cane farmers in Paraguay who will receive a fair price for their produce and a  cut of total sales. The Utkins rum will be exported to Europe, Australia, the US and Hong Kong.