We've mentioned
Exclusive Resorts, a luxury residence club, before. It's just one of the
destination clubs that has popped up in the last few years.
Exclusive Resorts
has now partnered up with The National Football League Players Association (
NFLPA). Exclusive Resorts will make a $25,000 charitable donation on behalf of
NFLPA and for each NFLPA member who joins Exclusive Resorts, the club will make an additional contribution to a
charitable organization designated by the NFLPA.
The Helium Report questions
whether former NFL players are the right association for a luxury brand but as they point out, former quarterback Steve
Young already appears in ads for Private Escapes and the New England Patriots have a deal with Dream Catchers. It seems
to me that for the most part, an association with the NFL doesn't detract from the exclusivity factor but only increases
it.
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Reader Comments (Page 1 of 1)
Rick Mar 17th 2006 8:07PM
Why should NFL players NOT be great endorsers for destination clubs? They are wealthy. They get 5-6 months off every year. They are perfect candidates. And the way fans will go ga-ga to join football players on celebrity cruises and the like, they are great endorsers. This is a booming field. I maintain the directory at DestinationClubs.Org and every week I am adding more new clubs. Good for the NFLPA!