
The latest addition to the Jose Cuervo line of
tequilas is
Jose Cuervo Black Medallion, a super-premium Tequila that will be
available in stores this month. Cuervo Black is an añejo tequila aged in charred oak barrels. The new brand is
designed to appeal to Cuervo drinkers as they, and their palates, age and mature. Cuervo Black is aged at least 12
months and the charring process on the barrels is designed to remove impurities and give the tequila a deeper oaky
flavor. The new tequila
sells for around $20.