Tom Ford's Next Project: The New Look of Azuree

by Deidre Woollard (RSS feed)
Feb 3rd 2006 at 6:00PM

Tom Ford's latest line for Estee Lauder will have the same retro-appeal that his first line. WWD reports that the Azurée collection is done up in that same robin's egg blue that was used in the 1960s and 1970s and features the same giant gold logo. Are people ready to step back in time? Ford's version of the other Estee classic Youth Dew has been a big seller. The Ford version of Azurée uses a mix of Tahitian gardenia petals, coconut and orange blossoms for a summery fragrance meant to conjure up the luxury life on the Mediterranean. The original, launched in 1969, was a citrusy floral. I can't decide if this look is charmingly retro or a touch too much like the old bottles of perfume found at garage sales. The proof will be in the scent, which launches in May.

Tags: azuree, estee lauder, tom ford, TomFord