Bono, Armani and Others Join Forces For New Charity Venture

by Deidre Woollard (RSS feed)
Jan 26th 2006 at 10:30PM

The Associated Press reports that Bono announced a new program to fight HIV and AIDS in Africa. Products under the Red brand will divert some revenue to the Global Fund to Fight AIDS, Tuberculosis and Malaria. So far American Express, Converse, Gap and Giorgio Armani have jumped on the Red bandwagon. The red American Express card will launch in Britain next month. Some of the products will be produced in Africa with African materials. It is hoped that the new initiative will raise millions of dollars for the Global Fund.

Tags: AIDS, armani, bono, global fund, HIV, red