Tiret Launches New Debonair Watch Models

by Deidre Woollard (RSS feed)
Jan 25th 2006 at 12:06PM

The latest watch from Tiret, the watch company founded by Damon Dash and Daniel Lazar, is the Debonair. Previous Tiret models were heavy on the diamonds and rounded shapes but Debonair is all about transparency and squared shapes. It has an Art-Deco-style case and there are two versions of the watch. The Debonair XL model is a skeleton watch which has a surface treatment that uses a black cold plasma coating with a hardness of more than 2000 Vickers. The movement is an ETA calibre A07.161 with 24 jewels. It has a power reserve of 48 hours. After the jump, a picture of the other Debonair model.

Tags: damon dash, timepiece, tiret, watch

Filed under: Timepieces / Watches

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citizen Jan 25th 2006 6:14PM

Nice move for Tiret, glad to see them moving away from the "Jacob the Jewler" type watches. I think it's also a more impressive watch that the typical 5 time zone diamond studded time piece.

I'm also impressed that Jay-Z didn't steal this company from Dame like he stole Rocawear & Rocafella Records but that isn't really of intrest here. Anyone know if Dame still distributes Armadale Vodka here in the U.S.? Or did Jay-Z get that too? Just curious.