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Oregon Scientific Ferrari MP3 Player

Our siblings over at Engadget posted pictures of this MP3 player earlier. The latest branding effort from Ferrari is the Oregon Scientific FMP160.The border of the player are covered with bright red rubber and the player comes with a red holder also bearing the carmaker’s logo. It has 1GB of memory, Bluetooth 2.0 technology and fast recharging via USB. It sells for $230. It's definitely not the most attractive use of the Ferrari brand we have ever seen.

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