Hilton Launches New Luxury Brand

by Deidre Woollard (RSS feed)
Jan 17th 2006 at 6:03PM

Reuters reports that the Hilton Hotels has created a new luxury brand named after the Waldorf-Astoria hotel in New York. The Waldorf-Astoria Collection will compete against luxury hotel brands such as Starwood Hotels and the Ritz-Carlton.Hilton already has a luxe option, the Conrad chain, but feels there is enough room for two brands at the top. The new brand may eventually include about 200 luxury hotels worldwide and the launch includes four hotels.

Tags: conrad, hilton, hotel chain, hotels, vacation, waldorf astoria

Filed under: Luxury Travel & Hotels

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shubh Feb 17th 2009 9:22PM

Thanks for the info. I am a regular visitor of Hilton hotels. I hope Waldorf-Astoria hotel in New York will also serve the guest with the same standards for which Hilton group is famous around the world among the tourists.

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