The
LA
Times has an interesting article on the "high-low" trend on Rodeo Drive. Once one of the most elite
shopping areas in the world, the shopping area has been making itself more accessible to the masses. They recently
opened a bebe store and are working to make the area more "mall-like." But don't get too concerned, a DeBeers
store recently opened too. Openings for next year include Omega Watches, Dior Homme, Graff jewelry and Harry Winston.
The mix of high and low reflects our modern world in which luxury shoppers are equally comfortable at
both Gucci and Target . But as the LA
Times notes, Rodeo Drive seems to no longer draw the celebrities the way it once did. Any given day on Rodeo Drive
brings more tourists than star power and even the paparazzi seem to lurk more on Robertson where Kitson and other
trendy stores are located. Is Rodeo's push to attract the masstige market making it less of the ultimate place to shop
or should they be doing even more to attract the mid-range shopper?
