At the
Vail Resorts, they are proud of their high
prices. The pricey winter playground has announced that the top lift ticket price at its
Vail and Beaver Creek ski areas will be $81 a day.
The reason for the increase is that the company invested more than $100 million upgrading the resorts. Aspen is often
the priciest resort but this year Vail has the top honor. But does the highest ticket price mean the best ski
experience? Some locals are outraged by the prices but overall for ski resorts, high prices are often perceived as
resulting in a higher quality experience. How high is too high? And should ski resorts feel compelled to make their
slopes accessible to as many as possible?
