Vail Boasts Highest U.S. Lift Ticket Price
At the Vail Resorts, they are proud of their high prices. The pricey winter playground has announced that the top lift ticket price at its Vail and Beaver Creek ski areas will be $81 a day. The reason for the increase is that the company invested more than $100 million upgrading the resorts. Aspen is often the priciest resort but this year Vail has the top honor. But does the highest ticket price mean the best ski experience? Some locals are outraged by the prices but overall for ski resorts, high prices are often perceived as resulting in a higher quality experience. How high is too high? And should ski resorts feel compelled to make their slopes accessible to as many as possible?