Missoni To Launch A Hotel Brand
Fashion house Missoni is joining other brands like Versace and Armani and
creating hotels. They will partner with Rezidor SAS Hospitality
to create Hotel Missoni. The plan is
for three Hotel Missonis in 2007 and a total of 30 hotels by 2007. The brand will be worldwide, popping up in places
like Amsterdam, Dubai, Istanbul, London and Milan. The Missoni brand is famous for multicolored knits like the
dress shown
here so it's likely that these hotels won't be Armani beige.
