18K White Gold Ring at Wal-Mart

Is Wal-Mart trying to lure more upscale shoppers? We mentioned back in April that the company was going to court upscale shoppers and it appears that time has come. Wal-Mart is offering this 18K Gold Ring on their website.  The 1-3/4 carat diamond ring features a 1-1/2 carat, square-cut fancy-yellow grade center diamond framed by white diamonds. The price?  $9,988.00. Might as well call it 10 grand. 10 grand and Wal-Mart. Just doesn't sound right, does it?