Bombay Sapphire Pop-Up Store

by Deidre Woollard (RSS feed)
Oct 27th 2005 at 7:11AM

Bombay Sapphire gin is creating a unique event, a pop-up store curated by Surface magazine, which will be open for four days at Bathhouse Studios in New York, November 4-7. The store will include Sapphire Inspired furniture and accessories including a Sapphire inspired martini glass called "Broken Martini" by emerging designer Dror Benshetrit by Rosenthal. Other pieces include Ice Chandelier by designer Eva Menz, wallpaper from fashion designer Jonathan Saunders and lounge furniture created by Luisa Ruge. All the Sapphire pieces are limited edition pieces showcasing new design talent.

Filed under: Decor

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Jay Allen Dec 18th 2005 6:02PM

Sapphire does great marketing jaunts like this. At the Seattle International Film Festival, they took over the bar and served up "SIFF drinks" - a lemonade, grenadine and Bombay concoction that was da bomb. Their marketing worked: My wife and I went out and bought a bottle of Bombay so we could make them at home!