The big business of handbag rental

by Jordan Running (RSS feed)
Oct 13th 2005 at 1:38PM

The Boston Globe is running an article about the new but growing market for handbag rental services (free registration or BugMeNot required) such as Bag, Borrow or Steal which Peter Thompson mentioned back in July. Renting a purse makes a lot of sense for those who want a luxury handbag but can't afford to spend the hundreds of dollars required and will probably tire of it after a few months or even weeks anyway. The owner of From Bags to Riches, another purse rental company, says their average customer "is between 26 and 35 years old with an annual income between $50,000 and $75,000," and if not for rentals, which cost as little as $20/mo. could afford no more than one designer bag a year.

Filed under: Apparel, Services

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