Grand Marnier Cuvée du Cent Cinquantenaire

by Deidre Woollard (RSS feed)
Oct 13th 2005 at 11:01AM

The NY Times has a piece on the new ad campaign that Grand Marnier cooked up to sell their 150 anniversary cuvée, the Cuvée du Cent Cinquantenaire. The vintage liqueur with the tongue-twisting name isn't for everyone, as noted by their ad campaign that brands the liqueur as: "Hard to find, impossible to pronounce, and prohibitively expensive." The liqueur is created from cognacs from the Grande Champagne region aged up to 50 years and has a wild orange flavor, it's basically a richer, more nuanced version of the standard Cordon Rouge version that we are all familar with. It was developed back in 1977 as part of the 150th anniversary of Grand Marnier, but is being given a big ad push this fall since it isn't well known in the U.S. The liqueur sells for around $225. It's a bit of an aggressive push for such a refined drink and aimed to appeal more to those who can pay for it rather than those who can appreciate it.

[via NY Times]

Filed under: Spirits

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Gil Dec 18th 2005 6:02PM

�Hard to find, impossible to pronounce, and prohibitively expensive.�

Clearly aimed at morons instead of people who can apreciate it. It's even very easy to pronounce