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Grand Marnier Cuvée du Cent Cinquantenaire

grand marnier cuvee

The NY Times has a piece on the new ad campaign that Grand Marnier cooked up to sell their 150 anniversary cuvée,  the Cuvée du Cent Cinquantenaire. The vintage liqueur with the tongue-twisting name isn't for everyone, as noted by their ad campaign that brands the liqueur as: "Hard to find, impossible to pronounce, and prohibitively expensive."  The liqueur is created from cognacs from the Grande Champagne region aged up to 50 years and has a wild orange flavor, it's basically a richer, more nuanced version of the standard Cordon Rouge version that we are all familar with. It was developed back in 1977 as part of the 150th anniversary of Grand Marnier, but is being given a big ad push this fall since it isn't well known in the U.S. The liqueur sells for around $225. It's a bit of an aggressive push for such a refined drink and aimed to appeal more to those who can pay for it rather than those who can appreciate it.

[via NY Times]




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