Are Costco Diamonds Worth It?

by Deidre Woollard (RSS feed)
Oct 9th 2005 at 1:07PM

Ever since I read that Costco was selling fine gems, including the stunner of a yellow diamond shown here, I wondered if the diamonds were of the same quality as diamonds sold in jewelry stores. ABC News must have been curious too since they took on the researcher. They visited both ends of the spectrum first picking up a diamond ring at Tiffany's and then one at Costco. The results? The Tiffany diamond cost more than it was appraised for but was deemed to be worth it for the "Tiffany experience" and the service and peace of mind factor. The Costco diamond was appraised at more than they paid for it and the jeweler indicated that he was impressed by the quality of the stone. So basically it comes down to perceived value, how much is the little blue box from Tiffany and the smiling, attentive salesperson worth to you?

Filed under: Jewelry

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Diamonds Dec 18th 2005 6:02PM

I spent quite some time comparing diamond prices on my website vs. Costco's. Have to admit that i'm facing a serious competitor here. The only thing i don't like is that they don't show diamond certificates to verify claims and value.