Diddy is Unforgivable
WWD reports that the newly one-named Diddy is teaming up with Estee Lauder to launch a new fragrance, Unforgivable. Diddy plans a two-tiered strategy with a limited-edition "couture" eau de parfum will retail for $300 for 2.5 oz., and will launch exclusively at Saks Fifth Avenue on Dec. 15. The less expensive version will retail for $55 for 2.5 oz. and $75 for 4.2 oz. Top notes are of Sicilian lemon, Italian bergamot, Moroccan tangerine, grapefruit, juniper and sparkling champagne accord; the heart is of Mediterranean air accord, Tuscan basil, Florentine iris, clary sage and lavender, and the drydown is of cashmere accord, cool sea moss, Australian sandalwood, amber and tonka bean. Diddy says that it smells so good it's unforgivable. The article also goes into Diddy's other plans for world domination which include more music, video games, perhaps a turn as the "black James Bond" and even Diddy baby carriages, if the moment feels right.