Overfishing related to caviar production is a growing concern in Northern California. But with Sterling Caviar you can enjoy without concern, they raise the fish themselves, waiting eight to ten years for the harvest. Their farm has an inventory of tens of thousands of sturgeon which are fed a high-protein, balanced diet and monitored for their health. The farm is sustainable and environmentally safe as well regulated and controlled by FDA standards. Sterling comes in three versions, classic, royal and imperial, which is the best of the batch and costs $60 per ounce.