Kanye West Raps About Conflict Diamonds

We've been interested in the story of conflict gems for a while so we were intrigued to see that rapper Kanye West is now involved in the cause.  According to this piece in National Jeweler, West first titled his new single "Diamonds from Sierra Leone" as "Diamonds are Forever." But West changed the song when he heard about conflict diamonds. Now the new song highlights the darker side of bling.  In the song, West asks "These ain't conflict diamonds, is they Jacob?" referencing blingmaster Jacob Arabo.  Something tells me the folks at De Beers aren't too thrilled about this one.