The Burj Dubai Goes Armani
Giorgio Armani S.p.A. and EMAAR Hotels & Resorts LLC have completed a deal to create Armani-branded hotels. The first Armani will be the Burj Dubai skyscraper. EMAAR will be responsible for real estate, construction, management and operations while Armani adds the style, including interiors, furnishings, and amenities. The plan is to create seven hotels and three resports. The Armani Dubai will have 175 rooms, a spa and restaurants. The tower will also have 160 apartments which will be furnished with Armani's Casa line. Milan, London and New York will also get future Armani hotels. This annoucement follows on the heels of the Palazzo Versace in Dubai. The two Italian design houses have wildy divergent styles while both are luxurious, Versace has a more extravagant, gold and marble everywhere aesthetic while Armani has always been famous for a more restrained minimalist neutral style, it will be interesting to see which one is more popular in Dubai when these hotels open in a few years.