A Cheap Ferrari?

Okay, not cheap, but cheaper. The team over at our sibling Autoblog covered this a few days ago but my radar is running slow lately. Ferrari is looking to create a "entry-level sports car" to compete against the Aston Martin's V8 Vantage.  The new car codenamed California (love that) will have a 400-horsepower 4.2 liter V8 and sell for under $150,000.  This mirrors the move by Rolls-Royce to make a cheaper model.  Does a cheaper price dim the cachet factor?  Ferrari purists may be a bit up in arms but the new Ferrari isn't exactly a Camry, it's still a high-powered sexy car.