Jay-Z Partners with Audemars Piguet to Make New Watches

by Deidre Woollard (RSS feed)
Apr 19th 2005 at 11:41AM

We mentioned a couple of months ago that Damon Dash was starting his own watch line. Now ex-partner Jay-Z has partnered up with Swiss watchmaker Audemars Piguet. The watches will cost between $24,000 and $100,000. There is a limited edition of 100: 50 in stainless steel; 30 in rose gold; and 20 in platinum. Jay-Z has long been a fan of the brand, even including the name of the watch in the lyrics to one of his songs. Each watch also comes with a specially engraved iPod with Jay-Z's albums already uploaded to celebrate Jay-Z's ten years in the music business.

Filed under: Timepieces / Watches

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larry luxury Dec 18th 2005 6:02PM

doesn't matter. Dame Dash still wins!

ROC-A-WEAR founder Damon Dash wants a new job. "I'm going to run for President of the United States," the music and fashion mogul told New York's Daily News this week. "I'm a socialist but not an extreme socialist." And he is worried that going by the book to win votes will ruin his white-hot image. "The idea that you need to be stabbed or shot for street cred is corny," he went on. "Street cred is about making the streets safe and secure."

http://www.vogue.co.uk/vogue_daily/story/story.asp?stid=25059