Bringing the Luxe to Walmart
It was bound to happen, Wal-Mart is starting to court more upscale consumers. While
Costco has become popular for thrifty
affluence, Wal-Mart has been strictly a discount operation. Just the other day, on talk radio, I heard the
redoubtable Tom Leykis telling listeners that Costco was a far more desirable place to scope out romantic partners than
Wal-Mart. Perhaps soon that will no longer the the case as the mega-retailer begins to pay more attention and
trends and go after the crowd that is looking for a little
mass-tige. And brands are become interested in
reaching Wal-Mart's prodigious customer base. The
Nike-engineered Starter shoe recently made it
into Wal-Mart stores. For Wal-Mart the challenge isn't to get customers into the stores but to get them to "cross
the aisle" and make the transition from buying the bulk toliet paper to buying personal items like clothing and
jewelry.
[via Agenda, Inc.]
Reader Comments (Page 1 of 1)
Keshavlal Mangubhai & Co(woodking24-India0 Dec 18th 2005 6:02PM
This are AN BS EN ISO 9001:2000(UK) Company For Design,Manf.,& Export of Antique Reproduction,Traditional,Handcrafted & Modern Furniture,Handicrafts in Worldwide.
Website:http://www.woodking24india.com/
Ivette Cortiella Dec 18th 2005 6:02PM
I actually have a question that I have no idea who to ask. Maybe you can help me. I am in the proccess of opening up a huge fitness store online and I want to buy directly through WALMART(You)...because you have the best prices on the quipment I am interested in. So, my question is "Who" would I need to speak with to order in BULK? Can you direct me to the correct person. I really like your "Athletic Works line". I can be reached at 305-562-8206 or by e-mail at superfits@yahoo.com.
Thank you,
Ivette Cortiella, President/CEO
Superfits Enterprises, Inc.