Bringing the Luxe to Walmart

by Deidre Woollard (RSS feed)
Apr 17th 2005 at 8:47PM

It was bound to happen, Wal-Mart is starting to court more upscale consumers. While Costco has become popular for thrifty affluence, Wal-Mart has been strictly a discount operation. Just the other day, on talk radio, I heard the redoubtable Tom Leykis telling listeners that Costco was a far more desirable place to scope out romantic partners than Wal-Mart. Perhaps soon that will no longer the the case as the mega-retailer begins to pay more attention and trends and go after the crowd that is looking for a little mass-tige. And brands are become interested in reaching Wal-Mart's prodigious customer base. The Nike-engineered Starter shoe recently made it into Wal-Mart stores. For Wal-Mart the challenge isn't to get customers into the stores but to get them to "cross the aisle" and make the transition from buying the bulk toliet paper to buying personal items like clothing and jewelry.

[via Agenda, Inc.]

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Keshavlal Mangubhai & Co(woodking24-India0 Dec 18th 2005 6:02PM

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Ivette Cortiella Dec 18th 2005 6:02PM

I actually have a question that I have no idea who to ask. Maybe you can help me. I am in the proccess of opening up a huge fitness store online and I want to buy directly through WALMART(You)...because you have the best prices on the quipment I am interested in. So, my question is "Who" would I need to speak with to order in BULK? Can you direct me to the correct person. I really like your "Athletic Works line". I can be reached at 305-562-8206 or by e-mail at superfits@yahoo.com.

Thank you,
Ivette Cortiella, President/CEO
Superfits Enterprises, Inc.