Paris Hilton's New Watch Line

Not even the news from Baselworld is Paris Hilton free. Elini Designs announced that it will create watches with the socialite. They will work with Hilton and Parlux Fragrances (makers of the Paris scent) to create two watch lines.  The first line, Paris Hilton, will be a limited line including watches made of gold, platinum and diamonds and featuring an oversized watch with five different movements and lucky charms on the bezel.  This line will retail from $5,000 to $75,000.  The other line, PH, will sell in department stores and retail for $75 to $200.  Elini President Nisso Barokos was quotes as saying that " She is what the people want, and we are going to give them what they want."  He went on to say that, while Miss Hilton "doesn't know that much technically" she has had input on the details of the watch.