Damon Dash Announces New Tiret Watch
Rap mogul Damon Dash and Daniel Lazar of the watch company Tiret New York have announced that they will be teaming up with Swiss watchmaker Antoine Preziuso to create a model equipped with a Tourbillion. What is a Tourbillion? Basically a tourbillion watch mechanism compensates for the effect of gravity on the time-keeping accuracy of a watch and therefore is one of the hardest in the world to produce. The watch represents a collaboration between American bling and Swiss tradition. Tiret watches, many of which feature a diamond splash design on the face retail $18,000 to $500,000. The new tourbillion will make its debut in April in Geneva.