Damon Dash Announces New Tiret Watch

by Deidre Woollard (RSS feed)
Feb 21st 2005 at 10:38AM

Rap mogul Damon Dash and Daniel Lazar of the watch company Tiret New York have announced that they will be teaming up with Swiss watchmaker Antoine Preziuso to create a model equipped with a Tourbillion. What is a Tourbillion? Basically a tourbillion watch mechanism compensates for the effect of gravity on the time-keeping accuracy of a watch and therefore is one of the hardest in the world to produce. The watch represents a collaboration between American bling and Swiss tradition. Tiret watches, many of which feature a diamond splash design on the face retail $18,000 to $500,000. The new tourbillion will make its debut in April in Geneva.

Filed under: Timepieces / Watches

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