That Little Blue Tiffany's Box
On this blog we do a lot of talking about value and about packaging versus substance. The Atlanta Constitution takes a look at the little blue box from Tiffany's and other iconic packaging. Tiffany's iconic robin's egg blue box, the Cartier red box or the Hermés orange box often make the receiver happy before they even look inside. The Tiffany box seems to inspire the most devotion with people eager to get their hands on it. "All the time people come in and ask for boxes," says Tom Carroll, a regional vice president with Tiffany. "But you have to buy something in the store to get a box." He also says that Tiffany has to have special arrangements to have their trash removed because people used to roust the garbage looking for the boxes. The boxes are also often for sale up on eBay for those who want to try to elict the oohs and aaahs without the genuine article. Luckily we know none of you would ever dream of doing such a thing.