Soy Kaviar

This falls under the strange things I see in the grocery store category.  Soy Kaviar is a product that is supposed to mimic the taste and consistency of real caviar but is based on soy protein.  It comes in three flavors, beluga, osetra and sevruga.  I was  almost tempted to try it but at $23 for a 4.4 ounce jar, I think I'll stick to the real thing when feeling indulgent.   If anyone has sampled this let me know if it is any good, I'm quite curious.