This falls under the strange things I see in the grocery store category. Soy Kaviar is a product that is supposed to mimic the taste and consistency of real caviar but is based on soy protein. It comes in three flavors, beluga, osetra and sevruga. I was almost tempted to try it but at $23 for a 4.4 ounce jar, I think I'll stick to the real thing when feeling indulgent. If anyone has sampled this let me know if it is any good, I'm quite curious.