The New Faces of Tag Heuer

by Deidre Woollard (RSS feed)
Jan 12th 2005 at 5:54AM

Swiss watchmaker Tag Heuer has announced the spokespeople for their new ad campaign. NASCAR poster boy Jeff Gordon, Tiger Woods, and tennis phenom Maria Sharapova as well as actress Uma Thurman will head a campaign titled "What Are You Made Of" shot by Patrick Demarchelier. This reminds me of the childhood game 'one of these things is not like the other.' While Uma is definitely an action star after kicking ass in Kill Bill, she's not a sports figure. She must be the glamour part of their "Sports and Glamour" theme, meant to sex up the primarily sports-centered brand.

[via Adrants]

Filed under: Timepieces / Watches

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