The New Faces of Tag Heuer
Swiss watchmaker Tag Heuer has announced the spokespeople for their new ad campaign. NASCAR poster boy Jeff
Gordon, Tiger Woods, and tennis phenom Maria Sharapova as well as actress Uma Thurman will head a campaign titled "What
Are You Made Of" shot by Patrick Demarchelier. This reminds me of the childhood game 'one of these things is not
like the other.' While Uma is definitely an action star after kicking ass in Kill Bill, she's not a
sports figure. She must be the glamour part of their "Sports and Glamour" theme, meant to sex up the primarily
sports-centered brand.
[via
Adrants]
