Hotel Victor

The Miami Herald reports on the new Hotel Victor.  The hotel has all the mega-posh earmarks of a South Beach luxury hotel and is already receiving the sort of breathless press that precedes the opening of a new hotel.  No wonder then Hotel Victor is making sure that its secret origin remains under wraps.  It's (gasp!) a Hyatt.  Hotel Victor's draws include a "vibe manager"  (basically a concierge of coolness), a ice covered vodka bar and a a lobby aquarium full of jellyfish.  The article quotes Hyatt VP Victor Lopez.  "If you say I'm going to the Hyatt South Beach, their perception of what they're going to get is totally different from this." Rooms at the Hotel Victor run upwards of $450, which is a bit above standard Hyatt prices.  But the Hotel Victor is full of luxuries such as pillow menus, bath menus and a cigar menu with $1,500 pre-embargo Cubans.  Can a Hyatt be cool?  Or is it a bit like the Olive Garden suddenly serving wagyu beef and Cristal?